“According to the Goons," Jedao said, "games are about behavior modification. The rules constrain some behaviors and reward others. Of course, people cheat, and there are consequences around that, too, so implicit rules and social context are just as important. Meaningless pixels, tokens, and symbols become invested with value and significance in the world of the game. In a sense, all EVE war is a game between competing sets of rules, fueled by the coherence of our beliefs. To win a EVE war, you have to understand how game systems work.”

― Goon Ha Lee, Ninefox Gambit